SEO News

Bidding Trademarked Terms

  1. Guidelines for Running a Successful Competitor Brand Name Campaign

    With only a few advertisers bidding on competitor brand terms, your ads are more likely to stand out and each click should cost much less standard industry terms. Expect Competitors to Follow Suit: Don’t think other SEM managers won't notice you...

  2. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    Buy the terms - to not do so is leaving profits on the table and not fair to your company or client.when the rules change change with them. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a...

  3. The New Era of Travel Affiliate Marketing

    The biggest change over the last several years has been the effort to reduce cannibalization by affiliates, with the OTAs and direct travel suppliers beginning to enforce restrictions with regards to SEM and keyword bidding strategies to maintain...

  4. Highlights from the SEW Blog: April 7-11, 2008

    The adCenter Advertiser blog has published a post that offers up a detailed explanation of keyword match terms as well as some tips for your paid search strategy. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit...

  5. Google Updates Trademark Rules for UK/Ireland Adwords

    Until now, accounts in those countries could not bid on trademarked terms. AdWords users in the UK and Ireland will be able to bid on keywords that contain trademarked words, but will not be able to include trademarked names in their ad text.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    It's also frustrating for legitimate advertisers – such as authorized affiliates and resellers, and others using those terms in an informational way – to have to go through a lengthy verification process.

  7. Search Forums Roundup: Mar. 3, 2006

    Cutts - MSN AdCenter Beta - Google Offering Payment Option on GoogleBase - Yahoo No Longer Allow Bidding On Trademarked Terms - Teoma Merged With, and more. Today's SearchDay, Search Engine Forums Spotlight, features our weekly links to...

  8. Search Engines and Legal Issues

    In terms of filing registration, it is difficult to manage registrations on a timely basis," Goldman continued. Other types of terms would apply to other sites, where you can piggy-back on your competitor as long as you're doing it to compare.