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Bidding Trademark Issues

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  1. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    Trademark infringement is not a path you want to go down, so if you're using Keyword Insertion be sure you put in some safety mechanisms. Let's say you're bidding on the keyword "business loans" on Phrase Match and using Keyword Insertion within...

  2. Highlights from the SEW Blog: April 7-11, 2008

    SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  3. Trademark Law - What Search Marketers Should Know, Part 1

    Microsoft holds to the strictest policy, disallowing keyword bidding on trademarks or use of trademarks in ad copy by non-trademark owners, anywhere. Most search marketers will almost certainly encounter trademark issues at some point in their...

  4. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. Walton is a lawyer focused on Internet and intellectual property law, including copyright and...

  5. Daily SearchCast, May 24, 2006: Windows Live Local Gets UK Images & Easier Map Sharing; Is That Site In Your Search Results Safe?; A Spam Detection Tool; A Search Marketing Magazine Arrives & More!

    Patent and Trademark Office (USTPO) filings offered us additions to Google phrase searching and predictive queries, some enhancements to interacting with ecommerce sites that appear to be from Yahoo, a Microsoft Answers system and a page...

  6. Search Engines and Legal Issues

    If a client states competitor is bidding on his trademark in Google, Ishman first asks them if they have a registered trademark, and if so, what class is the trademark registered in. You don't have to have a registered trademark to receive...