SEO News

Bidding Trademark Issues

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  1. Highlights from the SEW Blog: April 7-11, 2008

    SEOs really do have a new trademark issue to worry about. Others' Trademark Terms In Meta Tags Illegal: Georgia Court RulesThe 11th Circuit Court of Georgia ruled the use of others' trademarks in meta tags infringes trademark laws.

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Microsoft holds to the strictest policy, disallowing keyword bidding on trademarks or use of trademarks in ad copy by non-trademark owners, anywhere. Most search marketers will almost certainly encounter trademark issues at some point in their...

  3. Search and the Law: Attorney Clarke Douglas Walton

    Walton discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers. Walton is a lawyer focused on Internet and intellectual property law, including copyright and...

  4. Daily SearchCast, May 24, 2006: Windows Live Local Gets UK Images & Easier Map Sharing; Is That Site In Your Search Results Safe?; A Spam Detection Tool; A Search Marketing Magazine Arrives & More!

    Patent and Trademark Office (USTPO) filings offered us additions to Google phrase searching and predictive queries, some enhancements to interacting with ecommerce sites that appear to be from Yahoo, a Microsoft Answers system and a page...

  5. Search Engines and Legal Issues

    If a client states competitor is bidding on his trademark in Google, Ishman first asks them if they have a registered trademark, and if so, what class is the trademark registered in. You don't have to have a registered trademark to receive...