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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers, which could result in higher conversions. While their competition was bidding $40 all day, these...

  4. Big Data: An Introduction for Search Marketers

    Big data describes the continuous processing of very large, public, and changing data sets using distributed data processing and data storage systems. Instead of proprietary reporting systems or manually collected data, these products crunch big...