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Bidding Systems

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems. Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ultimately, targeting devices (and even operating systems) gives you the chance to deliver highly targeted, customized experiences for your customers, which could result in higher conversions. While their competition was bidding $40 all day, these...

  3. Big Data: An Introduction for Search Marketers

    Big data describes the continuous processing of very large, public, and changing data sets using distributed data processing and data storage systems. Instead of proprietary reporting systems or manually collected data, these products crunch big...

  4. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    In some cases with different cookie windows, there is inconsistent URL tagging and even inconsistency when reporting on first-click or last-click attribution between the two systems. Let's say you're bidding on the keyword "business loans" on...