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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus...

  2. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. Negatives offer important safeguards to ensure product targets aren...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  4. Future of Paid Search: Think Target Audiences, Not Just Keywords

    How We Need to Plan Paid Search Campaigns in the Future This is a wholesale change in the way you should be thinking about campaigns. For the next year the best paid search managers will be the people who can understand (and explain to others) the...

  5. 5 Google Dynamic Remarketing Ads Best Practices

    Build Google Remarketing Campaigns And Ad Groups: Google's remarketing webinar is a great place to get started with Google Dynamic Retargeting. Google transformed the face of retargeting for online businesses this June with the release of Google...