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  1. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...

  2. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. As mentioned above, by not being too aggressive, and only bidding on...