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Bidding Keyword Match

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  1. March Madness = Search and AdWords Madness?

    A surprise in itself but no, it's not basketball, but rather a fan-driven (how that occurs is open to interpretation, but evidently includes some sort of a voting system) musical competition, and as the above image depicts, NCAA.com is also...

  2. Guidelines for Running a Successful Competitor Brand Name Campaign

    For your competitor-based campaigns and ad groups make sure to stay away from dynamic keyword insertion as you may end up with a few cease and desist letters in your mailbox. As mentioned above, by not being too aggressive, and only bidding on...

  3. Holiday Season Search Trends of Top U.S. Retail Brands

    They are bidding on their own keyword of “walmart.com”, but they also bid on more precise keywords such as “hp touchpad” and “gears of war 3”, directing the consumer to view ads for something in particular that Walmart carries.

  4. Why Quality Score is One of the Least Important AdWords Metrics

    Keyword quality score is graded on a curve, relative to other advertisers bidding on the same keyword. Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic...