SEO News

Bidding Black Box

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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression...

  2. Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

    Concurrently, you won't be risking your daily budget with unproven tactics or black-box optimization systems -- particularly if those black-box systems are running on incomplete, on-site-only data. Many bid management platforms allow for complex if...

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    The system uses what is called the "black box" bid and ranking method, similar to the way Google and now Yahoo determine Cost Per Click (CPC).The CPC is a combination of how much you are willing to bid (max bid) and your Click Thru Rate (CTR) in...