One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Google is becoming less of a Black Box," Haryono...
Quality Score has notoriously seemed like "a Black Box" metric which advertisers have been tearing their heair out over to figure out. While it may have seemed like a black box for ad pricing Alferness told SEW it is an important game mechanic...
The answer obviously depends on your level of comfort with letting Google handle everything in a black box, but the results for Conversion Optimizer have been quite compelling -- not for everyone, but the overall consensus of colleagues and...
Concurrently, you won't be risking your daily budget with unproven tactics or black-box optimization systems -- particularly if those black-box systems are running on incomplete, on-site-only data. Many bid management platforms allow for complex if...
The People Inside Google's Black Box, NY Times Bits Microsoft Cofounder Paul Allen Bidding Against Google For WiFi AccessAllen heads an investment company called Vulcan Capital and is a majority shareholder in U.S.cable operator Charter...
While Google is not eliminating the black box that is the quality score algorithm, it is pulling back the curtain a bit with a new Keyword Analysis page in the AdWords console. In the "good old days," an advertiser could boost an ad's ranking just...
I asked this question when Yahoo adopted the Google 'black box' method - how much of the money Google paid to Overture for using their PPC concepts did Yahoo give back? The new model is designed to help you spend less time in bidding wars with...
Google Quality Scoring: Changes and InsightsWhile we would all like to have a light turned on inside the 'black box' there has been some insight given recently if you have been watching carefully. Ego Bidding Gone Wild
The system uses what is called the "black box" bid and ranking method, similar to the way Google and now Yahoo determine Cost Per Click (CPC).The CPC is a combination of how much you are willing to bid (max bid) and your Click Thru Rate (CTR) in...
Shopping search is also offered via a tab above the search box. While some like to consider SEM to be black magic, it's often not a case of knowing some secret optimization component to doing well. Last month, eBay -- which bids on plenty of terms...
Enter Yahoo's URL into the box that appears on the next page and select "Start Surfing. Of course, the sites must meet certain relevancy guidelines and afford to pay more than others bidding for such placement.
