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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If it was, then advertisers with terrible ads could compensate by simply bidding more. While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Demand-side platforms: Bidding technology for advertisers. Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. Bid Multipliers: Move Beyond Bidding 101

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Fine-tune your bidding strategies. What keywords are they bidding on? Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter. How can we defend against rising costs and remain a step ahead?