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Bidding

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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. On the need for bulk actions and automated bidding enhancements, Dischler...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If it was, then advertisers with terrible ads could compensate by simply bidding more. While some advertisers might think that throwing money at a campaign by bidding higher on competitive terms is an easy solution for overcoming a poor quality...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. Demand-side platforms: Bidding technology for advertisers. Every year the average growth of the real-time bidding market is hitting between 50 and 80 percent...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. Bid Multipliers: Move Beyond Bidding 101