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  1. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. A new analysis says Google Image Search traffic is...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In this video, Rick highlights some major reasons bidding is important on Google...

  4. March Madness = Search and AdWords Madness?

    They have been bidding on some expected keywords, including honing in on particular universities such as North Carolina, Ohio State University, Kansas and naturally, Louisville. Currently ncaa.com is placing a larger focus on the NBA and the...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics and “real time bidding”. At SES New York, networking was a major priority for most of the attendees.

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Additionally, Twitter has expanded from 140 to 141 characters, but the price for that extra character is "based on a bidding system reflecting the popularity of the character you would like to add. You know, immature and cheesy, with a quick...

  7. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    As of right now, aleteia.org is bidding on various keywords of and relating to the pope such as "pope hats", "roman pontiff", "pope benedicts health", "popes of rome", "popes and papacy", "Vatican ii pope", "youtube pope benedict".

  8. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    CVS, meanwhile, hasn't been bidding on any cold or flu-related keywords. Both Walgreens and Rite Aid are currently bidding on keywords that are advertising their own flu shots: While flu-related keywords for Rite Aid also contain their store name...

  9. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    In the case where you have a Product Listing Ads All Products ad group (your whole feed), in addition to various other ad groups which also cover your whole feed, (e.g.category) you’re potentially out bidding your All Products ad group products...