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Bidding

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  1. Key Factors to Effective Competitive Analysis as a Small Business

    So, taking a look at what keywords your competitors are bidding on would help you to decide, as well as other aspects such as: Are they bidding on certain keywords every month? You can look back and see what keywords they were bidding on, what...

  2. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. A new analysis says Google Image Search traffic is...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. In this video, Rick highlights some major reasons bidding is important on Google...

  5. March Madness = Search and AdWords Madness?

    They have been bidding on some expected keywords, including honing in on particular universities such as North Carolina, Ohio State University, Kansas and naturally, Louisville. Currently ncaa.com is placing a larger focus on the NBA and the...