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Bidding

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  1. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. Google has announced two new tools for Google merchants on the Google...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. On the need for bulk actions and automated bidding enhancements, Dischler...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Improvement to conversions optimizers and automated bidding will include an enterprise-like solution to advertisers where advertisers can set efficiency targets in to maximize conversions based on a number of business goals.

  6. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    PLA bidding seemed like something of a black box prior to this update. Bidding more is thus not the only way to improve impression volume off of these reports – if you improve your feed content, you should see more matching and higher impression...