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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The first reason is that you weren't able to bid on Google shopping previously, which was really frustrating for a lot of retailers, a lot of agencies. You can see where your average position is and then you can usually back off the bids a little...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to...

  3. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Bid overlap with your All Products ad group and other ad groups occurs when too many additional ad groups have products in your All Products ad group. You want bid overlap in certain situations, but you run into trouble when you have too much.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Set your default bid (CPC for PLA clicks), and daily budget: How long your listings will stay live depend on what your daily budget is and how high you make your default bid. I touch on some best practices, such as how to set up a best seller Ad...

  5. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Start thinking about the way you bid. Much fewer ads show up on mobile searches, which means you’ll need to bid more aggressively on keywords. For example, if their queries are no price-specific, they might be less interested in a bargain and more...

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    They launched without charging fees to list, which of course transformed into a giant shopping search engine which is mainly items for sale rather than for bid. Taobao is a great opportunity, especially if your price points are low (less then $100...