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  1. Buy-side firms slam broker Sefs over lack of anonymity

    Dealers have argued in favour of name give-up to prevent end-users gaming the market by posting a low resting bid or offer in an order book and then hitting a dealer through an RFQ in the hope the dealer will lower its price in order to remain...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Once you've broken out your Google Shopping Campaign, continue to test...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Do they bid on their competitors’ keywords? Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate.