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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Do they bid on their competitors’ keywords? Although SpyFu is helpful for looking at the keywords being bid on and ad copy, you should take the budget and cost data with a grain of salt as it isn’t always 100 percent accurate.

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The first reason is that you weren't able to bid on Google shopping previously, which was really frustrating for a lot of retailers, a lot of agencies. You can see where your average position is and then you can usually back off the bids a little...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. Introduced today, AdMax Local is a fully automated platform that enables resellers of paid search in the United States to...

  5. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    Bid overlap with your All Products ad group and other ad groups occurs when too many additional ad groups have products in your All Products ad group. You want bid overlap in certain situations, but you run into trouble when you have too much.