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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Adaptive Shopping campaigns, on the other hand, help ensure a...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  3. PPC Management Operations: The Ultimate Guide

    Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Last week was a holiday week, and the campaign was intentionally bid down. Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day management easier.

  5. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? We can set a bid multiplier for mobile devices, but that's it. There will be a single, ad group level bid with no way...

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If your focus is on maximizing clicks, you can test automated bidding to maximize clicks, while letting Google know to stay within a CPC bid limit. Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed...