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Bid Management Tool

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  1. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    CO is such a powerful tool, but will it continue to function when you combine device targeting and start applying bid multipliers? We can set a bid multiplier for mobile devices, but that's it. There will be a single, ad group level bid with no way...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    If your focus is on maximizing clicks, you can test automated bidding to maximize clicks, while letting Google know to stay within a CPC bid limit. Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking installed...

  3. How to Decipher Your Competitors Digital Marketing Strategy

    Does your competitor bid on their branded terms? Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. Spyfu has a great tool that enables you to see what keywords that are being used...

  4. Get Your adCenter Search Marketing Campaign in Shape for 2012

    Train your bid management tools after adCenter has collected enough impressions to rank and price correctly. Bid explicitly by match type and apply exact negative keywords to optimize broad and phrase match, and avoid unintentional impacts on exact...