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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. Adobe Partners with OptiMine in Improved SearchCenter+

    Adobe Systems Incorporated has announced a partnership with OptiMine Software Inc.adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. The amalgamation of Adobe’s digital marketing and...

  4. Search News & Headlines Around the Web - April 6, 2011

    Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Google to Get $25 Million Breakup Fee If Rival Wins Bid for Nortel Patents - Bloomberg Search Industry News Congress Asks Google: Why Do Searches Lead To Counterfeit...