SEO News

Bid Management Enhanced Campaigns

  1. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    To make the most of the RLSA campaigns, use bid adjustments for remarketing lists in adgroups. Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing...

  4. Do the PPC Engines Reward the Right Behaviors?

    The same thing goes for geotargeting, dayparting, and other "features" of enhanced campaigns – by introducing bid modifiers, Google claims to have simplified account management. Employing bid modifiers created a similar conundrum, in that we now...

  5. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    Google has touted the new bid multiplier of enhanced campaigns as some sort of saving grace. In short, CO ignores enhanced campaign bid multipliers. CO is such a powerful tool, but will it continue to function when you combine device targeting and...

  6. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the location of the user or to adjust for device (e.g.if this query is from mobile device, increase bid by 10%”).