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Bid Management

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Adaptive Shopping campaigns, on the other hand, help ensure a...

  2. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    RLSA is also supported in Marin's platform through "proprietary target and bid setting," Marin says. Advertisers can also take advantage of Marin Software’s "Audience Connect" feature to "pull data from their customer relationship management (CRM...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Often advertisers bid quite a bit higher and not increase their traffic/revenue due to the fact that they were already in top positions, while others needed only slight bid increases to move into position and generate considerably more traffic.