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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The higher you can bid, the more traffic you get. Overly generic terms: If you’re a wedding photographer, don’t bid on "photographer" unless you want to branch into photographing kids, pets, pregnant women, mansions, and sporting events.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go deeper into the site and who...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Adaptive Shopping campaigns, on the other hand, help ensure a...