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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Use new features available with Shopping Campaigns, such as Max Bid and Impression Share, to determine how often your showing up for relevant searches and make bid changes. Once you've broken out your Google Shopping Campaign, continue to test...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    RLSA is also supported in Marin's platform through "proprietary target and bid setting," Marin says. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing...