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Biases

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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    The greatest difficulty in performing this task analysis is avoiding the inherent biases of being too familiar with your existing design and creating task flows that simply justify your current site. They tell you where someone went, but not who...

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It's closer to the real driver of whether you get a click (banner or not, instead of position) and it's subject to fewer biases because it is a simple division, not a mean average. That simplicity of concept lures campaign managers and clients into...

  3. How a Preview Image Increased a Landing Page's Conversion Rate by 359%

    A common mistake with A/B testing is to change the success metric after you see the results to fit your predisposed biases. The results of the test were conclusive – a landing page that includes a preview image of the offer had a 359 percent higher...

  4. 3 Metrics to Measure Customer Happiness on Your Website

    Each method has it’s own biases. Happy customers make for happy marketers. But how do you measure customer happiness when it comes to the web? Search marketers are all about metrics – using metrics to guide keyword selection, bidding strategy (for...

  5. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    Identifying logos were removed from the SERP and respondents were asked to set aside biases to the best of their ability even if identification of the search engine was still possible. As the SERPs have continuously evolved over the years, multi...

  6. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    Many biases, including advertising, influence the sanctity of a business listing's identity - commonly a business' name, address, and phone number (NAP) - creating a challenge for developers trying to use this information to create an engaging...

  7. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Business listings are often viewed as trusted search results because they represent the place where multiple biases meet to give the searcher a 360-degree view of the business. Local search listings now act as a business’ online anchor identity...

  8. Using Emotional Recognition Metrics For Marketing Campaigns

    Most of the time, the recording will take place from the comfort of their own homes, as the protocol requires that they isolate themselves from external distractions, biases and influences (the presence of people around would impact their facial...