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Bias

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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    We know there are less female speakers, but I don't think that's a result of gender bias," Gillette said. First Things First: Is There Really a Gender Bias in Speaking? At SES New York in March, I organized the first Girls' Night Out for some of...

  2. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Bias is introduced to your data. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. Average position is a mean average but the natural inclination is to think of it as a mode average.

  3. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. Today the U.S. Federal Trade Commission closed the books on its 19-month...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Scrolling across the top of scroogled.com are quotes from Google's founders stating how paid ads bias search results and other original “don't be evil” position statements that have been completely reversed by the new paid Google Shopping product.

  5. FTC to Drop Vertical Search Antitrust Case Against Google? No Consumer Harm Found

    As European Commission vice chairman Joaquin Almunia has indicated publicly, the evidence clearly shows Google's search bias and manipulation of the display of results in favour of its own products and away from other services is a violation of...

  6. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    If developers only access user-generated content it can be challenging to confirm that data sets are up-to-date, complete, and accurate because this content generally takes on user bias - and even mistakes including the wrong business name or...

  7. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Today, local listings are the search results most unaffected from advertising bias and monetization so they rank high in algorithms. Local search listings now act as a business’ online anchor identity pulling in important information like website...