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Bias

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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The gender bias was actually more dramatic among female clients, who scored female reps by an average of...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    Before a query reaches that ranking system, though, it is rewritten, which “involves tacking on optional clauses to search queries that bias the posts we retrieve towards results that we think will be more valuable to the user.

  3. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Confirmation Bias I first heard the term big data about two years ago, when IBM and HP started running big data print ads as a conditioning tactic to prepare the marketplace for its (then) soon-to-be widespread use (an SEO tactic reserved only for...

  4. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    We know there are less female speakers, but I don't think that's a result of gender bias," Gillette said. First Things First: Is There Really a Gender Bias in Speaking? At SES New York in March, I organized the first Girls' Night Out for some of...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Bias is introduced to your data. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really being told. Average position is a mean average but the natural inclination is to think of it as a mode average.