Regular monitoring is important to ensuring your team is reaching goals, such as through bi-weekly checkpoints and an end-of-month number crunch to see just how efficient each member was from a macro level.
An ongoing rhythm of meetings is also useful: Weekly, bi-weekly and even daily calls between an agency and client can help keep everyone on the same page. Managing SEM campaigns can be challenging for any agency, in-house expert, or consultant.
If you plan to only look at the statistics on a bi-weekly or monthly basis, you may want to change plan. When it comes to lead generation, Google and Bing can only get you so far. If you happen to work in an extremely competitive industry you may...
My agency plans for a weekly call in the first month of an engagement and then switching to bi-weekly or monthly (depending on client’s comfort level) for the remainder of the relationship. Create a weekly report of basic, high-level data if you can.
UnoDosTres: A Hispanic channel offering A-List celebs, music/dance, fashion, sports and telenovelas to a younger bi-lingual audience. My Damn Channel: Live: A hosted 30-minute live weekly comedy series with premieres of videos by big from the...
Weekly or bi-weekly check-ins While metrics like follower counts, network size, and social mentions lack a clear tie to business results, the immediate expectation of direct lead generation might be too aggressive.
Franchisees are involved in bi-weekly conference calls to ask questions and also share what they're learning. Newspapers are using it to describe their efforts to corral readers and advertisers around online communities that are built around...
Ideally, the high level content and takeaways from many of those discussions will make their way into these bi-weekly insights into big agency SEM. I imagine I'll get to occasionally brand our successes, but we do leave more of that to our weekly...
You choose the themes of your interest, preferred format for email messages (HTML or plain text), and whether you want to receive updates daily, weekly, bi-weekly or monthly. In SearchDay #52, I highlighted four recent patents covering search...
