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Beyond Search

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  1. Bing Launches Search Removal Request Form in Europe

    Microsoft's search engine Bing has finally responded to the recent European Court of Justice (ECJ) "right to be forgotten" ruling. If you are a European resident and want to request that Microsoft block search results on Bing in response to...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google...

  3. Mobile Advertising Measurement: Winning the Long Game

    Search: The user completed a search within your app. Beyond the Install Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the financial component of the app.

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. You're going to have to use every bit of your community management savvy to crank up your Google+ following to 1,000 and beyond.

  5. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. So let's look at some of the most commonly misunderstood terms in...