Meanwhile, paid search paid off for McCormick, Hidden Valley, Betty Crocker, and Kraft Foods, which all saw higher traffic this year from searches for “Thanksgiving recipes. Thanksgiving turkey recipes” skyrocketed on Google (950 percent in the...
Three of the largest paid search food marketers -- Kraft, Betty Crocker and Pillsbury -- use search to drive traffic to their branded websites, which offer a variety of recipes and cooking ideas. Food is big business, maybe the biggest.
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