Google Ad Planner, Google Ad Exchange, and Google Analytics. By investing in these new training programs, changing the API fee system, and creating lists of certified partners, Google is betting that it will see growth into the agency world and is...
DoubleClick Takes Ad Exchange on the RoadApparently DoubleClick's new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers. After a Few Financial Hoops, Blinkx Plans to Go PublicAfter...
Google Becomes Transparent on AdWords Exchange Rates After Danny Tells Eric Schmidt, Search Engine Roundtable It can change betting odds.Price had some helpful hints for avoiding information overload.
In addition to the above features, much of what you'd expect from a financial search service is also to be offered, from links to US Securities and Exchange Commissions filings to senior executive biographies.
Yahoo gambles on betting exchange venture. The longer version of this story for Search Engine Watch members goes into more depth on privacy issues and looks more closely at how ads will be rotated and targeted.
Both the BBC and ZDNetUK report that online betting will be available in March on the Yahoo UK and Ireland site via a joint venture with UK-based betting exchange BetFair. The exchange will be accessible through the sports and finance sections of...