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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. And a Panda bite is worse than your typical animal bite. That’s not the best scenario, but better than providing 20 or 30 pages of...

  2. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. However, if you need traffic and you are looking at pink slips or worse, this is a technique that...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. After putting together a report of each siloed marketing tactic, the results...

  4. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Or, worse yet, are we in danger of alienating them entirely because of how frequently strong headlines have not delivered on their promise? The volume of content vying for your audience's attention will only continue to increase so the clearer you...

  5. SEO Website Audits: Everything You Need to Know Part II

    A report without a review from an informed auditor is worse than no audit at all. Better to go to someone who tells you their experience and time are worthy of your money. If an auditor does not have these abilities you are better off without the...

  6. Why You Need to Own Your Data & Digital Assets

    There are horror stories out there about disgruntled employees that held accounts hostage, deleted access, or worse. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal...