SEO News

Better Worse

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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The site is performing better now in Google than when they had all of that additional content indexed. Not good, and now that Panda 4.0 has struck, it's obviously even worse. So you had essentially one page ranking for thousands of keywords, when...

  2. Why You Need to Own Your Data & Digital Assets

    There are horror stories out there about disgruntled employees that held accounts hostage, deleted access, or worse. The email address of data@ followed by your company's name will stand the test of time better than various people using a personal...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    My last column discussed how sites like BuzzFeed and Upworthy have better content strategies than most marketers – not to mention article titles. If your content isn't evergreen, you had better be chasing some very buzz-worthy topics or planning a...