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  1. Learning to Carry Your SEO Baggage

    The things we’ve done, for better or worse are what make us who we are now. It’s true that when you’re disavowing or removing links, things may get worse before they get better. Everybody’s got baggage.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, our research found that ads without numbers in the copy performed nearly 20 percent better than those with them. Ads with exclamation points performed 9 percent worse than ads without them. In fact, ads that include the word "free...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. And a Panda bite is worse than your typical animal bite. That’s not the best scenario, but better than providing 20 or 30 pages of...

  4. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. However, if you need traffic and you are looking at pink slips or worse, this is a technique that...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. After putting together a report of each siloed marketing tactic, the results...

  6. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Or, worse yet, are we in danger of alienating them entirely because of how frequently strong headlines have not delivered on their promise? The volume of content vying for your audience's attention will only continue to increase so the clearer you...

  7. SEO Website Audits: Everything You Need to Know Part II

    A report without a review from an informed auditor is worse than no audit at all. Better to go to someone who tells you their experience and time are worthy of your money. If an auditor does not have these abilities you are better off without the...