SEO News

Better Semantic Search

RSS
  1. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. In the age of location-aware, semantic search, it's ever-important to have...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Automating Local SEO for Better Performance found that automating...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Some underlying changes that happened with Hummingbird, including the increasing importance of both semantic search and Knowledge Graph, will continue to grow in influence. Are we active on the social networks that matter to the search engines?

  5. Searcher Personas: A Case for User-Centric SEO

    Hummingbird was a big stride toward better semantic and conversational search. Today's SEO is about the user and the way people explore using search queries. We use the keyword research as a data source to better understand those personas, a...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Even these organizations rely upon some level of organic search engine traffic. Yet, the absence of organic search and related behaviors was an obvious omission from the discussion around data-driven decisions.