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  1. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. After all, it takes much more than the "Dashboard...

  2. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. A best practice for multilingual SEO is the use of canonical URL...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. In the past, SEO copywriting involved embedding the...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    Don’t get caught at the end of the project with lingering questions. Take the initiative to review your own SEO reporting to better understand what’s going on. Based on links downloaded from Google Webmaster Tools, Majestic SEO, and Open Site...