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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. My last column discussed how sites like BuzzFeed and Upworthy have better...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  3. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. But after a while, Google got better and began using...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Data from the Open Penguin Data Project suggests that anchor text is typically the third strongest predictor of whether you'll get hit. It's better to have no blog than a bad blog. After they've written the post they will naturally want to promote...

  5. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). However, longer data sets like three or six months...

  6. Using the DMAIC Process for SEO Projects

    It's up to the project leader and the team to root cause the problem and prioritize improvement projects. The Project Scope It's a fresh way of looking at the project to establish new processes. This part of the project charter clearly states the...