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  1. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. The email address of data@ followed by your company...

  2. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. Creating pages with both these tags will be better for...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. My last column discussed how sites like BuzzFeed and Upworthy have better...

  4. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. But after a while, Google got better and began using...