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  1. SEO Is No One-Trick Pony

    Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense for what the project is going to look like. Each and every project is unique, the competitive set is unique, and every website...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? Ask your UX candidate what an appropriate UX objective should be for your project. While not every UX designer possesses all of the following skills, the...

  3. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. The email address of data@ followed by your company...