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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their homes at more than 18 million people with an additional 6 million or so speaking it “well,” while nearly 7 million Americans spoke an Indo-European...

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    SEMPO’s letter states they understand “the FTC's Consumer Protection Bureau is now looking closely at the issue. In addition, SEMPO has offered “valuable insight and background to the Consumer Protection Bureau, both on the topic of a search engine...

  3. Search Marketing & the Fine Art of Nexting

    The superstore ad is all about, well, a superstore: 700 items, the price of the lowest cost item, the return policy, the warranty, and a Better Business Bureau rating. I find it helpful to think of the ad as the façade of your business, and the...

  4. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In January 2011, the Pew Research Center conducted a broad research initiative to...

  5. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  7. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    The social part has been around for years (e.g.you can use the Better Business Bureau to provide feedback for vendors), but now the technology allows messages to spread much more quickly. The better you can measure, the better off you will be in...

  8. SearchDay | "Must Have" Directories

    IAB Releases Click Measurement Guidelines Posted by Nathania Johnson May 13, 2009 The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. For links, SERP presence, or traffic, there are a few important...

  9. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  10. Lies, Damned Lies, and Statistics

    Instead of defining each term individually, you can find a great resource on the Internet Advertising Bureau's glossary page to help you with each term's meaning. For example, to correctly assign LTV in an ROI calculation, the marketer needs to...

  11. SearchDay | Maintaining Your Image in the SERPs

    The one I had my heart set on ends up having a lot of bad recent feedback and a not so good better business bureau rating. This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube...

  12. Link Building Case Study for Luxury Hotels

    Convention & Visitors Bureau This could range from local travel guides to visitors bureau to colleges.edu Links Or, consider that your guests may just prefer the convenience of your service -- and rave about it to their friends and business...