SEO News

Better Advertising Digital

RSS
  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    As the newer kids on the block, social marketers should embrace the opportunity to take a cue from more seasoned residents of the digital world and adopt some tricks of the trade from SEM. Your peers can be great resources to help you better hone...

  2. Evolution in Digital Marketing Skill Sets

    We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. While many retailers may think Christmas advertising campaigns should end...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  5. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  7. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov...

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these...

  9. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. I hope for a great game and that advertising continues to push our...