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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. Aegis Media's Director of Digital Communications, Andrey Chernishov...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. Russia, India, Brazil, and China all prove to be establishing a better base of mobile advertising due to the constant growth these...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    So optimize all your digital assets with this in mind. The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. I hope for a great game and that advertising continues to push our...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In a sense, the infinite digital game of chess that is SEO will continue, but the rules of the game have become more complex. Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here...

  6. SES Conference & Expo Rebrands to ClickZ Live

    Over the past few years, the digital landscape has continued to widen and as a result, content marketers have come to expect more beyond just search marketing (SEO the timing couldn't be better. And where better to launch our new look and feel...

  7. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  8. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Crowding the online register is a strategy that had its place as the internet developed, when competition for purchase terms was weak and online consumers were still figuring out how much they needed and trusted digital input.

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...