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  1. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. As you start developing your mobile campaigns, you'll want to make sure you have the right technology in place to measure...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Not surprisingly, the first one he mentions is regarding advertising. Then, there's the exact opposite conspiracy theory: that you'll rank better in organic search results if you don't buy ads. And truthfully, we're just thinking about, how do we...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. Conquering Content Marketing, Step 5: Measurement

    Shift 80 percent of the advertising spend to that list, and leave the rest of the budget for the campaign's general target group. I'd better get to the office. Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    You don’t have to be an analytics guru to use these dashboards, but you can monetize the data in Google Analytics and make better decisions quicker. Display Advertising Google released the Dashboard Analytics Solutions Gallery more than 14 months...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it conducted research and published findings in a new white...