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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. To better understand why and how this can happen, let’s quickly revisit the gray area of Panda (and...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. The better the user experience, the more chance of the consumer staying on the page, browsing, and buying.

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  4. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Since organic generally converts better than paid, these techniques are typically used as a complement to and...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Content that is written by a recognized and authoritative author will often create better links and get more engagement than content written anonymously. If you're a dating site and you have links from the finance sector, it looks unnatural...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. So, understanding that Panda focuses on engagement, webmasters impacted by our...

  8. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are happening on a single centralized platform with a critical mass of users. But the biggest benefit is to help marketers establish better...

  9. Survey Says: Stop Making Assumptions About Your Content

    This means I can better control the message, ensure the brand is properly represented, and cut back on duplicating efforts across departments. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  10. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. But, by selecting to filter them out, you'll see a significant difference in your...