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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. But, by selecting to filter them out, you'll see a significant difference in your...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Channel data must not live in silos, so marketers should...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. This can help you identify advertising targets, cross-selling opportunities, new...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the...

  5. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. As you start developing your mobile campaigns, you'll want to make sure you have the right technology in place to measure...