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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote...

  2. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The new buzzword in marketing, "native advertising," now...

  3. Native Advertising for Small Business: The Missing Link?

    Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native advertising is the missing link in a small business’s content marketing plan that can make it...

  4. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    If your business converts prospects better and gets them to spend more than do your competitors, you get to win AdWords. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. To better understand why and how this can happen, let’s quickly revisit the gray area of Panda (and...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. The better the user experience, the more chance of the consumer staying on the page, browsing, and buying.

  8. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  9. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Since organic generally converts better than paid, these techniques are typically used as a complement to and...

  10. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Content that is written by a recognized and authoritative author will often create better links and get more engagement than content written anonymously. If you're a dating site and you have links from the finance sector, it looks unnatural...

  11. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  12. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content. So, understanding that Panda focuses on engagement, webmasters impacted by our...

  13. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, Facebook’s might have a better chance of success than Google’s, given the fact that its activities are happening on a single centralized platform with a critical mass of users. But the biggest benefit is to help marketers establish better...