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  1. Delving Into the Auction Insights Report

    The new segments becoming available allow us to get more granular date and make better informed decisions. Above is just one example of how delving into mobile can help drive better decisions. This report is vital to an advertiser’s analysis, as...

  2. Using Analytical Analysis to Help Improve Conversions

    By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get a much better understanding of what demographic lens you need to wear when reviewing certain pages. To gain a better understanding of these...

  3. Writing Your Way to the Top of Search and Social Results

    The better the writer, that is a trust signal of their understanding of the topic. This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. That’s not the best scenario, but better than providing 20 or 30 pages of pagination. User engagement is critically important.

  5. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers.

  6. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  7. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  8. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  9. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...