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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Look to see if there are certain brand keywords that are performing better than others. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. Bidding on your brand terms can provide a lot of...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    And with that comes a new expectation - your business better be operating with a real-time mentality that is social-media-friendly. Search results beware and be aware, customer service is part two of the social media revolution.

  4. Baidu Building Powerful Computer Cluster

    And, in order to meet this growing need as search changes, Ng told Bloomberg better image recognition will require more computing power. Beijing-based Web services company Baidu is reportedly building the world's "largest and most powerful computer...

  5. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. Unless their business is summer-related, summer is the time of year where many website owners...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Content that is written by a recognized and authoritative author will often create better links and get more engagement than content written anonymously. If you're a dating site and you have links from the finance sector, it looks unnatural...