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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I thought it would be important to list some of them below so you can better understand what I’m referring to. That’s not the best scenario, but better than providing 20 or 30 pages of pagination. User engagement is critically important.

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The end result is less work and a better overall content marketing strategy. The cumulative effect of this is driving more traffic to your website, better user engagement, increased conversions, and ultimately more customers.

  3. 3 Building Blocks for Content and Search Marketing Success

    While content marketing moves at a slightly slower pace than traditional outbound marketing (in terms of the time and resource of quality creation), it has far better long-term results. The search-marketing environment that we live, communicate...

  4. Native Advertising for Small Business: The Missing Link?

    Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by suggesting, "Hey, if you liked or were searching for this article, you might also like these pieces.

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  6. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  7. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  8. The Evolution of SERPs and User Behaviors

    From this, three main areas stick out on what we need to do better based on how people are using SERPS. Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot.