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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are four basic tips for driving better broad match performance. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Historically you would give Google a feed and let the chips fall where they may – now this feature allows you to better control your merchandise within the channel. Last week, Google confirmed that it would be forcing migrations from the current...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    It's more is better and SEO-centric. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We actually have some algorithmic changes that try to figure out hey this site is the better match for something like a medical query," Cutts said. Over the years Google algorithm has been changing to take into account social factors more than they...