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  1. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use the free Excel plugin Analysis ToolPak to add advanced hypothesis testing to Excel at no...

  2. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    This feature has been beta tested with select webmasters since June, and has been enhanced by their suggestions for improved functionality to make it into the newly launched debugging tool. Because structured data is becoming so much more important...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    With the feature still in beta stage, Marin said it's opening it up to customers that would most benefit from PositionLock. Marin Software has a new feature which allows customers to choose a position in the paid search results and stay there.

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    A little over a year later, the Minerazzi project is in beta testing. Minnerazzi is still in beta testing with no official public launch date at this time. The Minnerazzi project is a platform that allows you to build topic-specific search engines...

  5. Creative Link Prospecting: Following a News Story

    The tool will emerge from public beta testing in the next few weeks and promises to offer a powerful blogger outreach tool at a competitive price. And here’s an example of a search on MuckRack.com: Here are just some of the results for a search on...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. This has been in beta and/or limited release for some time and I have seen links or buttons with...