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  1. Smart beta indexes gain currency with Asian investors

    Dealers say that an overreliance on past events without sufficient focus on future dynamics caused the downfall of a number of smart beta products but the new generation of algorithms are stronger. Following the poor performance of bank smart beta...

  2. Google Webmaster Tools Adds Debugging Support in Structured Data Dashboard

    This feature has been beta tested with select webmasters since June, and has been enhanced by their suggestions for improved functionality to make it into the newly launched debugging tool. If you utilize structured data markup on your websites...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Remarketing lists for search ads (RLSA) was in beta since July 2012 and is now open to all advertisers worldwide. Have you tested Remarketing Lists For Search Ads yet? It allows advertisers to reach people in the search results page with a text ad...

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Bad news for users and businesses: while Click-to-Teleport is in beta, there is no “teleport back home” option. In 2005, the company announced Google Gulp (BETA) with Auto-Drink (LIMITED RELEASE), a line of “smart drinks” designed to maximize your...

  5. Why Your Organization Needs a Culture of Testing & How to Make it Happen

    Often, these are fed by anecdotal feedback, the latest trend you hear at a conference or the newest bright, shiny object in beta from the search engines. Similarly, when running tests in paid search, ideally each channel is reinforcing the tested...

  6. The Year in Search: A Recap of the Biggest Changes and A Look Ahead

    Blekko, new search engine on the block, opened to limited beta testing in late July. After a failed attempt to imitate Bing's home page by using large, over-sized photos, Google stepped out of the spotlight the rest of the summer while Yahoo tested...