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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Enroll in New Beta Products Google AdWords and Bing Ads launch beta products frequently. In fact, just recently we launched a new beta for this client that completely changed how we will manage their account going forward (see graph below).

  2. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and paper).