Three years ago, AOL placed a big bet on video. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who...
MR = Percentage of iOS 6 Search Traffic without Referrer: This is estimated using PPC data, 80 percent is a safe bet if you can’t get more exact on your own. In Estimating the Impact of iOS 6 Organic Search Data Loss s important to take into...
Surveys: Sure you could use something extensive like ForeSee to help gather data, but I bet you know someone who fits into one of your clients' user groups. If your site isn't working, there's always a reason, and most SEO professionals won't stop...
If you're tired of reading the same old topics, you can bet your audience is getting tired of it, as well. You're running around all day, you're battling your email and you're taking care of your customers.
Though it's early, we can bet the format will be organic to the user experience, stressed Levy. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
It was one of those moments in time I bet many Microsoft executives would like to revisit. The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a mixture of...
I would never bet against the future of data,” he says. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
Because they know that's the best bet they have to predicting how you will treat them. Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet.
Though this part of the campaign is done, it’s a pretty safe bet that we haven’t seen the last attack of Google from Microsoft. Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a...
When it comes to domains, your best bet is to spend all your money acquiring the ones you can for the countries that are most important to you. Don’t even bring it up around me unless you're prepared to listen to me chat about it for the next 20...
I’d be willing to bet that every PPC manager has made a bidding mistake at least once. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to learn.
If you don't have access to the backend of the site you're working on, running a crawl and seeing what search engines have indexed are your best bet for identifying really old subdomains. I love digging into what I like to call the "catacombs" of...
So while they may undertake a few projects that aren't expected to be standalone money-makers (the company's charitable contributions notwithstanding), it's a pretty sure bet that there's at least some long-term gain expected, or they simply...
Not only that, I bet that this will go well beyond the rel=author tag. The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads...
While “United Breaks Guitars” was a great example of a viral video helping to break through a customer service nightmare, you can bet that most of the attendees are extremely familiar with it, and have been since 2009, so that’s not going to help...
If you’ve already been quoted or covered by a respected publication, then other reporters will think you’re a safe bet to write about, too. The latest Google changes have put a real emphasis on high quality, unique content that is linked to by...
And you can bet they tested that. You can bet that Optimizely tested headline appeals. You can bet Copyblogger Media tested navigation versus no navigation. A/B testing is hitting the mainstream because it is so effective.
Generally, I bet we're talking less than 1 percent of an effect on the overall numbers. For me, what I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality.
I am willing to bet that the answer is very few. The definition of integrated marketing continues to evolve beyond simple channels – toward device, geography, and increasingly complex segments. Most global organizations have established unique...
We're making a huge bet on mobile," said Sandhya Venkatachalam, GM of advertising and monetization for Skype. Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter...
