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  1. Copyright Law: What Search Marketers Should Know (Part 1)

    People need to understand that for most Web site content on the Internet– original articles, text, videos, music, images, etc.somebody probably owns the copyright to that content.explains Clarke Walton, trademark attorney for the Walton Law Firm...

  2. How LookSmart Works

    LookSmart Launches Express Submission Service, 2/00 Zeal is a volunteer-built directory of the web similar to the Open Directory that LookSmart owns. These crawler-based results come from LookSmart-owned WiseNut and appear in the "Results from the...

  3. How AltaVista Works

    AltaVista operates both a self-service paid inclusion program ("Express Inclusion") for those who wish to submit less than 500 web pages and a bulk program ("Trusted Feed") for those with many pages they'd like to submit on a cost-per-click basis.