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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    It isn't often you get a call from a company that turns into a proactive Penguin project. For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. If you're not familiar with web of trust (WOT), it's a...

  2. Search Engine Submission 101, Part 1

    DMOZ Open Directory Project Search engines prefer finding your site and associated Web pages on their own. Although it isn't as important as it once was, search engine submission is still a SEO best practice.

  3. Search Engine Optimization: Back To Basics

    One option is to look at authority Web directories (Open Directory Project, Best of the Web, Yahoo Directory, Business.com) that list Web sites on your topic. If you're still in the early stages of developing a Web site, consider buying a domain...

  4. In the Third Week of New Year's, My SearchDay Gave to Me:

    Or, search engine marketers could just vote with their feet and start using alternatives like Business.com, Exactseek.com, or the Best of the Web Directory instead of the Open Directory Project. Google’s Webmaster Guidelines suggest that, when your...