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  1. The Ghosts of SEO Past and Future

    This month, we celebrate the 14th anniversary of banner ads being sold in commercial volume. I was fortunate enough to work for the company that launched the first "true" commercial banner offering on a mass scale (HotWired; Wired/Digital which was...

  2. SearchDay: Local Search for Little Biz

    Local Search for Little Biz LITTLE BIZ For many small businesses, commercial transactions don't take place on the Web. AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will...

  3. Copyright Law: What Search Marketers Should Know (Part 1)

    More egregious cases be subject to criminal liability, especially for the purposes of commercial advantage or private financial gain. The owner of a copyright has the means to set limits on how the copyrighted work is exhibited in both commercial...

  4. Search Engines 201

    I love Einat's description of Search Engine Watch: "A commercial web site about search engine development and related news. You can find a treasure trove of links to this type of information in the modestly titled Web IR & IE, a directory of web...