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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Note, these are not the only ad problems that are being employed across the Web.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.

  4. Native Advertising for Small Business: The Missing Link?

    Basically, Main Street businesses have faith that if they just put something out there on the Web, visitors and rankings will come. Content discovery tools engage audiences better, amplify content’s exposure, and build more Web traffic all just by...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  6. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The report reiterated that "while missing Meta descriptions and click depth warnings may not directly affect page load times, large page size warnings do, and of the RWD [responsive Web design] serving sites tested, 50 percent showed errors of...

  7. How Google Pigeon Impacted Local Queries, and What You Can Do

    Reports across the Web from multiple sources show real estate queries experiencing dire consequences from Pigeon, and as you can see, the BrightEdge data confirms the same. As we wait and see what the algorithm will do, it’s best not to panic.

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). There are a boatload of user agents you can download from the Web that you can import into User Agent Switcher. Although testing via actual mobile devices is the best way to go, you can...

  9. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help you refine your ideas to hit the right notes. The very best magazine craftsmen and women often end...