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  1. The Rise of the User Experience Marketer

    Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page...

  2. Evolution in Digital Marketing Skill Sets

    These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching. There are tools that facilitate this analysis, but the best marketers will be those that have the core skills to dig deeper.

  3. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But you might be wondering why those sites would employ such risky tactics (especially when our furry black and white friend is actively roaming the Web). Note, these are not the only ad problems that are being employed across the Web.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. But, back then people thought you just had to be on the Internet or WORLD WIDE WEB to make...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results.