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  1. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Another 39 percent of marketers used their smartphones to look up locations on the way, versus 22 percent of consumers. While marketers understand how location marketing works and how to get the best results, they need to remember that customers...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    There are some important technical items that a web developer is best suited for when it’s time to go live. An Excel spreadsheet is a great way to document this effort. Important pages within the site should have enhanced monitors that test if a...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Whether it’s with Twitter, Facebook, or whatever the next thing is, the easiest way to deal with everything is to just encourage employees to be real and use their best judgment, Hsieh said. Shares are the best for word of mouth: A share means...

  6. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  7. International Expansion: Break Down Barriers With Google+ Hangouts

    One way is with Google+ Hangouts. This offers the same benefit that email can, but we all know that sometimes meetings are best when people can collaborate and all focus on one task at once. This is the most obvious way that video chatting can be...