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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I learned along the way. The goal of these "lessons" is to help you use what I found worked best and apply these to make your...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: As for SEOs, the best advice I can give is to experiment with creating...

  3. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. I’m biased, certainly, and I understand that AdWords isn’t an...

  5. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The best way to begin your mobile migration plan is to start with your top three priorities. But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator.

  7. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. After all, the best way to rebuild trust is to show your...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Without them, you have the best designed, best developed website that doesn't push anybody to do anything. Clients are riding the content marketing...