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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The best way to begin your mobile migration plan is to start with your top three priorities. But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator.

  2. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. After all, the best way to rebuild trust is to show your...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    In this way, by writing great content you give yourself a powerful customer retention tool. Without them, you have the best designed, best developed website that doesn't push anybody to do anything. Clients are riding the content marketing...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. Usually the best choice for creating content that has a high...

  6. Last-Minute SEO - Here Come the Holidays!

    Best way it to look for their talks at major SEO and affiliate conferences and start there. This can mean almost anything where you find someone who will (without pay) allow you to hawk your latest and greatest in a contextually meaningful way.

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If placing the article is solely for SEO, it’s normally pretty obvious just in the way it’s written and the lack of engagement around the page For example, with a property client we created a visualization of house prices vs.travel time vs.train...