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  1. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is useful way to provide useful location information in search. Location extensions are an effective way to get people to your store, to increase offline conversions. Utilizing data from Google Shopping to influence text ads...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. While project management is a way you’ll approach managing the program on a large scale, workflow is a defined and repeatable process...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific lessons I learned along the way. The goal of these "lessons" is to help you use what I found worked best and apply these to make your...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    According to a new report from The Information, Google is working on a way for consumers to download trial versions of Android apps before committing to a full-featured version: As for SEOs, the best advice I can give is to experiment with creating...

  5. Native Advertising for Small Business: The Missing Link?

    Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. I’m biased, certainly, and I understand that AdWords isn’t an...