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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    They say that the best way to learn is by example. SEO Gadget created a beautiful infographic detailing both the good way and the bad way to get started with conversion optimization. Oli Gardner, the brain behind the post, went out of his way to...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The best thing about it is that advertisers have full control – and they're not waiting on a...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    By the way, usability testing is not user research. If you don't know what problem you need to solve, the best you can hope for is to solve the wrong problem, very well. A more optimized solution avoids relying on the users to calculate which...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The simplest way to avoid creating mediocre content on the fly is to have a documented content strategy. In this way, every piece of content you create follows a set pattern. For example, most of Marie Forleo's "Q&A Tuesday" videos start with a...