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  1. Social Customer Service Secrets to Avoid Negative Search Results

    It’s a simple list of to-dos of things like "make a copy of your passport, pay all your bills before you leave," and so on, but it’s valuable to the customer and a way to go above and beyond making a sale in order to build a relationship.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. Usually the best choice for creating content that has a high...

  3. Last-Minute SEO - Here Come the Holidays!

    Best way it to look for their talks at major SEO and affiliate conferences and start there. This can mean almost anything where you find someone who will (without pay) allow you to hawk your latest and greatest in a contextually meaningful way.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If placing the article is solely for SEO, it’s normally pretty obvious just in the way it’s written and the lack of engagement around the page For example, with a property client we created a visualization of house prices vs.travel time vs.train...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Although testing via actual mobile devices is the best way to go, you can absolutely supplement your analysis with various Chrome and Firefox extensions. The post would get way too long. Note, I wouldn’t rely on this method fully, but it’s a quick...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. The Best Magazines Here’s a list of some of the best in the U.K.currently: