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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The best way to begin your mobile migration plan is to start with your top three priorities.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google...

  4. Last-Minute SEO - Here Come the Holidays!

    Fail to offer value and you might come off like a salesman. It means offering something of value, whether spoken, written, or personal, and being the face behind that value. Just make sure you are offering something of value or you might just wind...

  5. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Nothing of value dies. The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. The cover of a magazine is perhaps the best example of...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. The result was 7 percent more clicks, which, when factoring in...