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  1. The Rise of the User Experience Marketer

    One user provides value, and five users can get you 80 percent of the way – but hard data fills the gaps. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and time on page, bringing UX and SEO...

  2. Smart beta indexes gain currency with Asian investors

    The rules-based fund tracked 19 commodities yet it flopped six months after launch on December 22, 2010 after accumulating investor assets of $7 million, losing 15.99% of its value. Indeed, independence of provider has become a higher priority...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. It’s time to move beyond these surface-level signals and...

  4. How Can SEOs Sell "Shiny, Sexy" Search?

    Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better. However, stressing the value of search for product testing and development isn’t always enough, Saify said...

  5. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. But their value cannot be overshadowed by their complexity.

  6. Poor liquidity stalls long-dated Thai derivatives market

    With a CSA in place, we can value the derivative positions on a daily basis and mark-to-market on a late daily basis and if we have an in-the-money position the banks have to post collateral to us. Holders of legacy debt that is linked to the...

  7. Netting problems will restrict pension funds, FCMs warn

    The margin consumed by a portfolio depends entirely on the risk it represents, but could be anywhere from 1% to 4% of a cleared portfolio's notional value. The best way forward would be for the Fed to give guidance on how we can achieve netting for...

  8. UBS offers bankruptcy remoteness and white-labelling twist

    Figuring out how to plug that in at different stages of the value chain makes it a very interesting landscape, given how expensive it is to be compliant with regulatory frameworks. Stan Gavrailov, head of structured products at ABN Amro in...

  9. Ossiam rewarded for innovation in strategies

    In recent weeks, Barclays selected Ossiam exclusively in Europe to launch ETFs based on the Shiller Barclays Cape Sector Value Indices covering US and Europe. The indexes are designed to offer large-cap equity market exposure with a value bias, and...

  10. Network investment works for Raiffeisen Centrobank in CEE

    A generally low interest rate environment in 2014 has allowed structured product providers the opportunity to draw attention more sharply to the added value that the products can provide. The Euro Stoxx 50 Best Entry Deep Bonus Certificate, with...