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  1. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Others simply don't appreciate the value of this data, and often don't understand that Google...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. The best advice here would be, don't duplicate content across...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Always Be Providing Value A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Long-term SEO success is – and has always been – all about providing value. While there is certainly considerable value in receiving a lot of shares and building brand awareness, like American Greetings did with their video for "World's Toughest...