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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    BT: As they say in Hollywood, the show must goes on, so we SEOs need to look at life beyond Keywords. Competition analysis tools such as Spyfu/SEMRush, and free tools such as that scrape Google suggest data are invaluable.

  3. How to Deal With Search Marketing Burnout

    The first sign to look for is a simple lack of joy in your life and career. Four-hour workdays may not be practical for most people, but think about how you can apply this concept to your life. The industry moves fast, so paying close attention to...

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The pressures and demands women face globally vary greatly (and sometimes are unimaginable), and a day like today helps remind us of how women experience life all over the globe. We don't often have time to reflect because as working women and moms...

  5. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    While Google states this is an issue that has a 1 percent effect, in real life we see this can be much greater in competitive markets. The one that is made up of spinner (robot) content or has multi-links in the page, maybe offers “Free Shipping...

  6. SEO, Why You Are Doing it Wrong

    Clеаn water іѕ ѕο crucial fοr уουr life thаt уου саnnοt live аnd wіll die іf уου spend more thаn a week without drinking сlеаn water. To many, in a very real way, what Google ‘says’ and what Google ‘does’ are two completely different things.