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  1. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. Local digital marketing can drive the best ROI for...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    And if it scares you, then think about what it does to a Panda with a smartphone. If you have been hit by Panda and you’ve been focused on analyzing your site via desktop only, then you might feel like eating your smartphone now.

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I really think this is just the beginning of how Google will use this approach, especially as your smartphone is more used as your unique identifier vs.maybe a shared laptop at home. You have to ensure certain tagging is in place, you have to think...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    By establishing your own benchmarks in how mobile is performing when compared to desktop, then further categorizing by page type and segmenting smartphone and tablet traffic, outliers give us clear clues into any issues that exist on a particular...

  6. Nuances of Spanish Language Search Marketing

    Mexico has the highest number of Web-based page views accessed from a smartphone or tablet. A best practice for multilingual SEO is the use of canonical URL tags. A Spaniard from Spain won't provide you the best cultural localization tactics for...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design site and leave it at that - you also need to think about what happens to your...