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  1. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. PPC ads can be served in the top and side ad positions, with...

  2. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  3. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. AOL, Live.com, and Ask.com Best Search Engines for Democratic National Convention Info Posted by Nathania Johnson Aug 25, 2008 With the...

  4. Forget Smart Tags; TopText Is Doing What You Feared

    Provides instructions on blocking TopText through code you can install on your own site.eZula Script Killer http://www.searchking.com/ezulakiller/ Gazette article about stolen traffic through PPC http://gethighforums.com/Forum10/HTML/001386.html...