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Best Selling Books

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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are eligible to have their ads show up. A good tip is to try building upon elements from your best-performing paid search ads that you...

  2. Writing Search Ads in Context

    Books like Dan Ariely’s “Predictably Irrational” and Richard Thaler and Cass Sunstein’s “Nudge” are textbooks in using this tendency of the brain to frame other people’s decisions. For this example, let’s say you cater to DIYers looking for chicken...