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  1. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Her book, "Silent Spring", noted the absence of birds in areas with significant agricultural farming. Her book, "Silent Spring", brought the issue to the forefront in the U.S.despite heavy opposition from chemical companies who didn't want to see...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. The company did not start out knowing substantially more than most...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Reporting versus selling. NASA was not "spinning" or "selling" the space program, but reporting it in a remarkably open way, in as close to real...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    When Andy Grove, former Intel CEO, penned his best-selling business book "Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company," it was a call to action for CEOs and entrepreneurs to expect, prepare for, and...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. They also search on Twitter, LinkedIn, Google+, Pinterest, etc...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.