More specifically, publishers need to recruit and train sales reps that are more digitally savvy; train reps with a holistic sales message rather than viewing online as an afterthought; and reverse existing incentives for reps to push (higher...
Personally, there are a few AdCenter reps I really like, but they can never do anything for me. I have no idea when an ad is going to be served in AdCenter’s contextual network, and I have no control over the bids in this contextual network, nor...
According to Lash, "aggressive selling" is all about ad reps making money. A longer version of this story for Search Engine Watch members offers tips on working with search engine ad reps in ways that avoid potential conflict or competition for...
According to Lash, "aggressive selling" is all about ad reps making money. Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright...
Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. It would be far, far better if Google had a paid...
Some who spend a lot on paid listings at Google have reported success in getting their ad reps to pass along problems about their entirely separate free listings to Google's engineering department for investigation.
Personal contact with sales reps and simplicity of the ad product is important to many local merchants -- and neither is offered by Overture and Google. Ad reps from these companies are not going to call on small local merchants that are not online...
And, you should train your customer service reps to always ask how they found you, and which search engine. If you overqualify your audience on Google, you may not meet their minimum click requirement and have your ad disabled.
She suggested partnering with your clients' international sales reps to purchase them from within their own countries. Many are still upset about their shifting from a paid-inclusion directory to a pay-per-click ad model, especially with the way...
She suggested partnering with your clients' international sales reps to purchase them from within their own countries. Many are still upset about their shifting from a paid-inclusion directory to a pay-per-click ad model, especially with the way...
However, don't rely on the search-related aspects to happen until you hear search engine reps talking about them. Risky business: Selling Web porn ads stirs debate Ad Age, Nov.http://www.adage.com/interactive/articles/19971103/article1.html
However, don't rely on the search-related aspects to happen until you hear search engine reps talking about them. Risky business: Selling Web porn ads stirs debate Ad Age, Nov.http://www.adage.com/interactive/articles/19971103/article1.html
However, don't rely on the search-related aspects to happen until you hear search engine reps talking about them. That means I've had to deal with server issues, mailing list hosting, ad insertions and numerous other tasks along with the actual...
