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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. So fixing your AdWords account won’t necessarily open the...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Now buyers are in charge of relationships with the companies they choose to do business with...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Gigaom put it best when they wrote: Google, today, is like a library catalogue of...

  5. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    She also was a best-selling author of "Under the Sea Wind", "The Sea Around Us", and "The Edge of the Sea" in the 1950s. Today's Google Doodle honors marine biologist Rachel Louise Carson, who was born on this date 107 years ago.