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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    Let's say you run a business selling golf carts. So you write a decent article on the best golf courses in Bermuda. If you've been building links that are exposed by these questions, the best thing you can do is start getting in front of it now.

  3. Responsive Site Redesign: 4 SEO Considerations

    Responsive design, kind of like the blow out, has it's own style and look, which may at times conflict with some best practices for SEO. Also, beyond just for upselling and cross selling purposes, having good internal linking here is very important...

  4. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    This idea is great in theory, and there will even be times when this is the best option, but with many large and competitive markets this is a recipe for failure. What product are you selling? Your domestic SEO program is progressing well.

  5. Search Marketing Integration Starts With Your Sales Team

    They’ll be able to identify common customer questions, reservations and the most effective selling points of your product or service. Best of all, it’s free. They usually understand the value of networking and building relationships for purposes...