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  1. Smart beta indexes gain currency with Asian investors

    Indeed, independence of provider has become a higher priority after investor suspicion about bank proprietary indexes was exacerbated by following the Libor and foreign exchange benchmark fixing scandals, which prompted the International...

  2. Risk premium strategies favoured over beta commodity indexes

    Earlier this year, it looked like commodities had found their feet, with returns in the two main broad-based indexes up until April among the best performers from any asset class. Some of the best-performing strategies this year, Norrish suggests...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    There isn’t a shiny new toy in search like there is in social, so [selling search] becomes about client management," said Hamid Saify, vice president of search marketing and auction media for Deutsch.

  4. Are Scholarship Links Considered Unnatural by Google?

    Ultimately, the best link is a completely earned and unasked for link. Would it make sense to create a scholarship for veterinary students on my site selling children’s toys? In my case, if I called my scholarship "The Best Educational Toys...

  5. UBS offers bankruptcy remoteness and white-labelling twist

    So we have an index that systematically trades strangles - that is, selling implied volatility and systematically adjusting the delta hedge for the client inside the index, so we can deliver a very clean format and solution.

  6. BBVA leads inflation and interest rate trades in Spain

    Among fixed-income structured products, credit-linked notes with collateral have been the best-selling structure. BBVA wins the best in Spain award BBVA attempted to reduce this uncertainty by introducing a ‘best entry timing' mechanism.

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. So fixing your AdWords account won’t necessarily open the...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. Now buyers are in charge of relationships with the companies they choose to do business with...