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  1. Last-Minute SEO - Here Come the Holidays!

    So maybe you will miss the visibility needed for "Blue Widgets," but you might find your best seller in Blue Widgets is your "Organic Non-GMO Big Blue Widgets. Low-hanging fruit is often a maligned term in the marketing industry, but it really is...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. The irony: with the proper training and experience, traditional public relations and marketing pros can...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. I touch on some best practices, such as how to set up a best...