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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. I've come to the conclusion Google loves fall.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. Since everything in the industry moves so fast, we feel the best way people learn is to learn by doing," Everhart said. The irony: with the proper training and experience, traditional public relations and marketing pros can...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Please note that you don't want this selected when you are creating every other ad group (excluding all products), such as category, best seller, price bucket, seasonal ad groups, etc. I touch on some best practices, such as how to set up a best...

  5. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Seller ratings also speaks to the growing year-end demand for customer service solutions tied to people’s gift purchases. Well before the end of the month, you’ll have a sense of which ads work best, and when the next month begins, you can just...