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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. One way Pease mentioned staying ahead of competitors is by using...

  2. 5 Google Dynamic Remarketing Ads Best Practices

    Google Dynamic Retargeting Best Practices Google Auto Optimized Layout Feature: Merchants can choose from a pre-made list of ad templates and A/B test based on ad performance. Build Google Remarketing Campaigns And Ad Groups: Google's remarketing...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Best Practices For Strategy and Structure It allows advertisers to reach people in the search results page with a text ad based on: Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior...

  4. Product Listing Ads: How to Maximize Your Returns

    The inevitable conclusion is that PLAs conform to normal best practices for search. This is like your ad text and can be different for each ad group. This is a bit of guidance about your ad. These are filters to determine which group of products...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...