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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. The content that finds its way through the complicated...

  2. 12 Questions to Separate Social Media Experts From Pretenders

    Someone who "practices" social media daily will be able to answer the question of how many hours need to be allocated daily/weekly to everything you need done. Then ask this question: What is the best way to create and add graphics to the top four...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Check out my session at SES San Francisco (#SESSF) – Social Publicity and Publishing: How to Earn it, Grow it, Brand it, or one of these to learn more: Paid Organic Social Content Distribution Unravelled; Badass Blogging: Best Practices to Enhance...

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your best bet, if you handle critical data is to get a good security professional to review your site and suggest best practices for site monitoring and best risk management. Your advertising networks are likely to be one of your biggest security...

  5. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...

  6. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    Badass Blogging: Best Practices to Enhance Your Customer Reach The SES Conference team is spicing things up for marketers and advertising professionals who attend the leading search and social marketing conference, SES San Francisco 2013, taking...