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Best Practices

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  1. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Bonus: Mobile Best Practices Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. While project management is a way you’ll approach managing the program on a large scale, workflow is a defined and repeatable process...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Sometimes a reminder to feed the fish before you leave...

  5. Last-Minute SEO - Here Come the Holidays!

    Ethically it is a non-issue; it is only unethical if someone practices black-hat techniques without the site owner knowing those techniques were used. Low-hanging fruit is often a maligned term in the marketing industry, but it really is best...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Don’t stop performing the best practices, like: As we wait and see what the algorithm will do, it’s best not to panic. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. In between live tweeting from the event, posting pics, and...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the JavaScript logic by the indexing robot.