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Best Practices

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  1. Your Guide to Structured Snippets for SEO

    Do what you can to provide the most accurate, relevant information to your site visitors, optimize your site with proper microdata formatting to get quality rich snippets, and maintain your adherence to best practices for user experience.

  2. The Rise of the User Experience Marketer

    Just as marketers can benefit from learning a few basic UX practices, UX professionals can learn a lot about our field and favorite tools. And best of all, Google continues to place greater emphasis on user experience metrics like bounce rate and...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By comparison, paid search has seen more stability given its maturity and the long-standing best practices search marketers have developed. In Q3 2014, key performance indicators (KPIs) for social advertising saw fluctuation both year-over-year and...

  4. SEC to focus on fair value in alternative mutual funds

    Management failed to review the fund's actual valuation practices on a periodic basis to ensure consistency with the fund's valuation policies and procedures. Specifically, this re-examination should include, at a minimum, (1) ensuring consistency...

  5. Writing Your Way to the Top of Search and Social Results

    This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content styles, and trends as well as being included in the brand’s research process and...

  6. Industry confronts hard choices in CCP recovery debate

    It is often said that learning to recover from mistakes is more important than trying not to make any at all, but critics of swap market clearing houses claim the sector has got it the wrong way round – investing heavily in the infrastructure...

  7. Secret Sauce LoMo Tips for More PPC Sales

    Bonus: Mobile Best Practices Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Revenue-Boosting Mobile Campaign Elements for Local

  8. Scaling SEO Across Your Enterprise Business – The Human Element

    Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. While project management is a way you’ll approach managing the program on a large scale, workflow is a defined and repeatable process...

  9. Industry picks holes in BCR proposals

    It further cautioned the IAIS that discount rates that were out of kilter with those used for local regulatory reporting “will create the unintended consequence of conflicting internal risk management practices”.