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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. Sometimes a reminder to feed the fish before you leave...

  2. Last-Minute SEO - Here Come the Holidays!

    Ethically it is a non-issue; it is only unethical if someone practices black-hat techniques without the site owner knowing those techniques were used. Low-hanging fruit is often a maligned term in the marketing industry, but it really is best...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Don’t stop performing the best practices, like: As we wait and see what the algorithm will do, it’s best not to panic. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. In between live tweeting from the event, posting pics, and...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    As the hashtag part of a URL is visible to the local browser but not the server, standard bot indexing practices that follow links fail in the absence of a sophisticated emulation of the JavaScript logic by the indexing robot.