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  1. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Naturally, we can be wary of newcomers, so the best way get involved is show you actually know (and practice) what you're talking about. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone in on...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). Search engines want to do their jobs as best as...

  4. Google Challenges U.S. National Security Letter in Court

    The people who are in the best position to challenge the practice are people like Google," said Matt Zimmerman, a lawyer for the EFF. Google is fighting a National Security Letter (NSL) issued by the U.S.government, with the Electronic Frontier...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    In common practice you're likely to have some impressions in every position through the day (maybe not on brand terms). Every time a client tells you "I want to be in position 2 because that's best for me" is a chance for you to improve their...

  6. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    In the session, our team will share best practices and tools for B2B social media management and monitoring. The panel will also discuss how your organization can best support your own social ecosystem so that online influencers can help to spread...

  7. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Additional resources sound great in theory, but in practice every person you add to the team adds communications, training, and organizational overhead needed to operate. This idea is great in theory, and there will even be times when this is the...

  8. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice. For these reasons, responsive web design is the best option for your mobile...