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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    A call-to-action is a standard best practice for any direct-response ad. In fact, it’s a widely recommended practice. However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of...

  2. Smart beta indexes gain currency with Asian investors

    Indeed, independence of provider has become a higher priority after investor suspicion about bank proprietary indexes was exacerbated by following the Libor and foreign exchange benchmark fixing scandals, which prompted the International...

  3. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. From experimenting with calls to action and messaging variations to comparing landing...

  4. The best way to manage individual CPPI, from Deutsche AWM

    Individuals wanting to make the best of their retirement savings are increasingly looking for growth with capital protection in a choice of products to suit their circumstances. By combining the best ideas and experience from across the bank, our...

  5. Writing Your Way to the Top of Search and Social Results

    Make it a best practice to invest in educating writers, content creators, and even your public relations team with basic SEO training. This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and...

  6. Japan FSA: cross-border recognition process too slow

    However, Kono said there is little evidence of this happening in practice – a failure which he says is already resulting in financial markets fragmenting. The concern is the same as with trade liberalisation – the multilateral approach is best.

  7. SEO Is No One-Trick Pony

    By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak "English" so that the attendees could walk away with fewer questions than they had coming in. The comment (and question), as best as I can recall...